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  • Expertise
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Expertise

Helping foodservice and retail concepts strengthen competitive advantage

SOTL works with emerging and established concepts, primarily within Retail, Restaurants, Hospitality, and Corporate. Whether brand positioning support, new prototype design, graphic storytelling, or production roll-out / retrofit, we help clients refine messaging, enhance the appeal of physical spaces, drive unit economics, and scale more effectively.


Services

BRAND

  • Audit and Opportunity Assessment
  • Strategy and Positioning
  • Consumer Insights and Journey Mapping
  • Concept Positioning / Tone of Voice Development
  • Naming and Identity Systems

DESIGN

  • Store Planning and Concept Ideation
  • Environments, Fixture and Furniture Design
  • Graphic Communications
  • Architecture and Engineering
  • Digital Integration
  • Visual Merchandising Guidelines
  • * Capacity Planning
  • * Kitchen and Workstation Schematics
  • * Menu Strategy and Design 
  • * Labor Optimization
  • * Culinary Consultation

* for foodservice clients


BUILD

  • Signage and Decor Fabrication
  • FF&E Sourcing
  • Installation and Construction Administration
  • Mockup Planning
Extract Consumer Insights.001
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SOS drive-in vs carryout TPA
Jamba DT schematic
PKM-BUBBLE_CUSTOMER DIAGRAMS-160211_Page_7
PKM_amazing pub

Brands We’ve Touched

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(Includes assignments awarded at prior agencies)

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