Expertise
Helping foodservice and retail concepts strengthen competitive advantage
SOTL works with emerging and established concepts, primarily within Retail, Restaurants, Hospitality, and Corporate. Whether brand positioning support, new prototype design, graphic storytelling, or production roll-out / retrofit, we help clients refine messaging, enhance the appeal of physical spaces, drive unit economics, and scale more effectively.
Services
BRAND
- Audit and Opportunity Assessment
- Strategy and Positioning
- Consumer Insights and Journey Mapping
- Concept Positioning / Tone of Voice Development
- Naming and Identity Systems
DESIGN
- Store Planning and Concept Ideation
- Environments, Fixture and Furniture Design
- Graphic Communications
- Architecture and Engineering
- Digital Integration
- Visual Merchandising Guidelines
- * Capacity Planning
- * Kitchen and Workstation Schematics
- * Menu Strategy and Design
- * Labor Optimization
- * Culinary Consultation
* for foodservice clients
BUILD
- Signage and Decor Fabrication
- FF&E Sourcing
- Installation and Construction Administration
- Mockup Planning
