There is a lot to love about my neighborhood Fred Meyer store in SE Portland. And lord knows we spend plenty of nickles there, even with the limited culinary palates of the kiddos.
- engaging service staff, reflective of our unique Portland sensibilities
- liberal returns and exchange policy, seamless when you use their Rewards card
- intuitive store layout, solid cross-merchandising, depth and breadth of produce, excellent craft beer and breadth of deli offer
- coupons quite relevant to our shopping habits (thanks, Kroger)
So I was a bit irritated when deciding on a trail mix the other day. What’s with the outrageously priced $10.89 / lb ‘Men’s Energy Mix’? Overflowing with pecans…? Nope. Cashews…yup, but the Honey Roast Harvest has those too. Expensive pine nuts…last on the ingredient list…get me some tweezers. I opted for the Honey Roast at $5.99, perfectly content with its blend of salt and sweet. So it lacks Vitamin C — who gives a hoot.
Here’s the deal. Freddy’s planted a seed of doubt in my little brain. I don’t trust them today as much as I did yesterday. And that’s not a wise strategy for cementing a long-term relationship with this semi-cynical consumer.