We often hear retailers and other businesses lament how difficult it can be to gain city approval for effective building signage. There are a host of reasons for this, from the need to fit contextually with the overall setting to durability and illumination concerns, and everything in-between.
Example of thoughtful, restrictive sign criteria for a community.
An emerging, Portland-based burger concept, Little Big Burger, either has an influential city official in its hip pocket, or it has done an extraordinary job of convincing stakeholders that its trade dress is inextricably linked to its actual “menu”.
ARE YOU KIDDING ME?!
This restaurant concept has developed a tight set of brand guidelines and applied it consistently. And if an exterior painted wall is unavailable, the same menu is displayed on a glazed surface adjacent to the entry.